Everyone wants to eat healthy now.Nobody wants to give up dessert.Serve both — and earn more.
Premium ultra high protein ice cream that adds +10g of protein to every scoop you serve. Healthy eating has gone mainstream, and your customers now want to treat themselves and feel great about it. JAIYEN brings that whole wave of new customers through your door, with a dessert worth talking about and worth charging a premium for.
Healthy indulgence isn't a fad. It's the new normal.
Your customers have changed. They still want dessert, and now they want it to work for them, not against them. The cafes that give them both are the ones winning the next decade. The numbers aren't subtle.
This demand is already walking past your counter every day. JAIYEN is the easiest way to capture it.
per tub
per scoop
menu price
every scoop
Three flavours. All serious protein.
Indulgent taste, numbers that back it.
Every batch is independently tested by Central Laboratory (Thailand). Here's what lands in each scoop.
One tub. Many ways to profit.
It's far more than a scoop in a cup. Here are ready-made ways to put JAIYEN on your menu and open new revenue, morning to night.
The signature scoop
One or two scoops in a cup or cone. Your simplest premium dessert, ready in seconds.
All dayProtein affogato
A scoop drowned in a fresh espresso shot. Pairs your coffee with dessert and doubles the ticket.
Coffee pairingThe recovery shake
Blend a scoop into a thick protein shake the gym crowd will queue for after every session.
Post-gymBrunch upgrade
Crown waffles, pancakes or French toast with a scoop. An effortless upsell on plates you already serve.
Brunch upsellThe spicy cool-down
The craveable finish to a fiery Thai meal. A cooling reset your kitchen can offer year-round.
After spicy mealsBuild-your-own sundae
Let guests stack berries, nuts and dark chocolate, and charge a premium for the experience.
Dessert hourIced protein frappe
A thick blended frappe that drives afternoon trade and travels beautifully for delivery.
AfternoonBreakfast bowl topping
Spoon over granola, fruit and yoghurt bowls to win the morning health crowd.
MorningsGrab-and-go tubs
Stock our single-serve 80ml tubs in your freezer. Zero prep, zero waste, pure impulse margin.
RetailCatering & private events
Add JAIYEN to the parties, offices and events you cater. A premium dessert that travels and impresses, with bigger-ticket orders to match.
CateringPrice each one as a premium item. Every format is fresh revenue from the very same tub.
Delivered to your door, free.
Free cold-chain delivery on every order of 4 tubs or more . Straight from production to your counter. Smaller orders ship via Grab for a small fee, and most partners simply round up to 4 tubs, since free delivery more than covers the extra.
Made fresh, never stockpiled.
Every tub is made to order in Bangkok and delivered within 72 hours of production, so it never sits in a freezer for months. Premium imported ingredients, real Madagascan vanilla, Belgian cocoa and New Zealand milk, crafted locally for the freshest product you can serve.
Start with both flavours. No commitment.
Order a tub of each flavour to trial with no long-term commitment and no tier lock-in. See how it sells over a week or two, then move up to a better rate when you're ready. Risk-free: start with both flavours and our POS kit. If one isn't moving in 30 days, we swap it free — you're never stuck with dead stock.
The more you move, the less you pay.
Every partner starts with a trial. As your customers fall for it, you climb and your price drops. We grow together, from your first tub to a flagship store.
See what JAIYEN adds to your bottom line.
Slide in how much you think you'll sell and what you'll charge. The numbers update live.
Like those numbers? Let's get your first order in this week.
Chat on LINEEvery partner gets more than a tub.
Stocking JAIYEN isn't just buying product — it's a partnership built to help it sell.
We put you in front of our audience
New stockists get featured to our growing social following, with real reach pointed straight at your door.
Point-of-sale kit included
Menu cards, freezer stickers and counter signage, so it sells the moment it lands on your counter.
We send customers your way
Shoppers hunting for ultra high protein ice cream get pointed to your cafe as an official stockist.
A real partner, not a call centre
Talk straight to the team, reorder in seconds, move up tiers as you grow. Founder-led, zero bureaucracy.
We don't stock every cafe.
We keep our partners deliberately few and far apart. High-protein ice cream on every corner is just another commodity — kept rare, it's a destination. Carry it and you're the place for it in your area, not one of five fighting over the same customers.
Founding partners lock in today's pricing for good, get first access to new flavours, and lead our marketing push.
Tried at ThaiFEX. Loved on the spot.
ThaiFEX 2026, in real life.
We sold out.
The demand is already here.
Seven days of samples, all gone. Buyers, press and the public couldn't get enough of it. The product is proven and the appetite is real. The only question left is whose menu it lands on next.
I built JAIYEN because I refused to choose between food that tastes incredible and food that's actually good for you. I wanted a dessert that helped me hit my goals, not fight them, because the healthy habits that stick are the ones you actually enjoy. So we made one with real imported ingredients, fresh in Bangkok. ThaiFEX proved I'm not the only one who wanted it.
The practical stuff.
How is it delivered and stored?
What's the minimum order?
How long does it keep?
How fast can I get my first order?
Does it scoop straight from the freezer?
Do I have to commit to a standing order?
Can I reorder or change tiers easily?
Your highest-margin dessert is one message away.
Let's get your first order in this week — message us on LINE and we'll handle the rest.